A brochure explaining the perks, details, and pricing of the DentalWorks Advantage dental membership plan. Originally a clunky and difficult-to-read quad-fold brochure, this redesign took all of of the existing elements of the original piece and laid them out in a more efficient and aesthetically pleasing way.

Print layout design of a luxury lifestyle magazine. Content sourced from a well-known luxury watch collecting blog. Design based off of multiple luxury brands magazines and coffee table books, full of beautiful and high quality images. Created with the intention of it being a staple of your book collection. ~ 70 pages, 30 spreads

Creation and development of an End-Of-Year campaign promoting a price-based offer, as well as an enticing payment plan. The campaign included print and digital assets such as Direct Mail, in-practice collateral, digital display ads, social media ads, emails, and more.

Creation and development of multi-day event program booklet featuring event timelines, information, speaker biographies, sponsors, and more.

Matching invitations, social media promotion, awards certificates, and event signage for an annual lawyer recognition event.

Brand awareness flyer including location information for multiple offices in a market. Used as a template for other markets.

House and paid print ads developed for paid clients and house ad purposes. Digital and 4-color press versions created.

External flyer promoting referrals for a home office recruiting team.

Direct Mail campaign to share basic information about the DentalWorks Advantage membership plan.

Brand redesign for local artisan soap company.

Event logo creation to be used on an annual basis, alongside a unique color scheme for each year and development of an event information website.

Alongside a brand new membership program, the “DentalWorks Discount Dental Membership Plan” was rebranded as “DentalWorks Advantage” and was in need of a friendlier, more approachable logo.
Brand colors needed to remain the same as the main DentalWorks brand, but the branding style was able to be unique from the main brand. A suite of print and digital assets and collateral were created by me, along with a new website developed by the plan administrator.

Austin Local music production company in need of branding.

Raðljóst Production Co. is an audio and video production company based out of Austin, Texas. Raðljóst is the Icelandic word meaning "Enough Light To Find Your Way".

With the existing imagery associated with Iceland, we decided to stick with cool-toned colors consisting of mostly grey tones and dark navy with very minimal inclusion of a citron green. We also decided to subtly include a sketch of a lightbulb to harken back to the meaning of the word Raðljóst itself.

The Maestros are a collection of multi-city events that has been hosted by Latino Leaders Magazine since 1999.
In 2017, the event was rebranded from "The Maestro Awards Ceremony" to the cleaner, simpler "The Maestros".
The new Maestros logo boasts a simple design with manual edits to the typography and a glossy bevel, along with the event's signature color scheme of black and gold. This logo is used across all promotional efforts, printed material, the event website, and all other event collateral.

Acclaimed photographer Kalyn Mastin and her business partner Erin Hendricks host a weekly lifestyle podcast. Their inspiration was based on the color pink, soft watercolors, and a light, yet casual feel. 

Each edition of the magazine featured definitive lists of Latinos at the top of their field. Each list featured a unique brand to be used for both curating the lists and promoting them. Email campaigns, print advertisements, social media advertisements, digital event invitations, and in the final editorial layout.

In addition to regular article-based organic social media posts, monthly celebrations often occurred, surrounding the Latino community or other frequently featured industries.
In the instance of Hispanic Heritage Month, each post would highlight a prominent member of the hispanic community from many industries.

Simple paid social assets merely promoting an offer and using branded imagery and brand colors.

In order to maintain regular audience engagement, the Latino Leaders’ facebook page posts multiple edition highlights weekly, in addition to links and event promotion. The edition highlights include a quote and a photo from a featured Latino from an included article. These posts would often link out to the corresponding article.

While each of DentalWorks’ 150 practices are encouraged to post photos of their patients and team members, they are also provided organic posts utilizing dental facts, quotes, occasional promotions, and holidays. All posts adhere to brand standards, in both photo style, colors, and font styles.

Village Health Partners contracted me for a suite of communications to promote the launch of multiple new features of their brand. This included flyers, social, and email campaigns for each. Emails were sent via constant contact and I was restricted to their templating system, so I needed to get creative with their content blocks and restricted customizations.

Utilizing facebook’s carousel feature, traditional paid social can benefit from the style to include more information to get around facebook’s text inclusion policy.
Most designs have taken advantage of the multi-panel format to include rollover images and messages.

Complete redesign of the Latino Leaders website. The previous site was created in 2003 and was well in need of a redesign with better organization of articles and editions and a more robust search function.

An assortment of images from social media and the digital magazine. Each article without a single subject required a cover image used to represent the article across the website and the internet. Many designs were inspired by the design of the print layout, but made original for the web.

A collection of items in different mediums proving ability to utilize brand in many different applications.