Logo Development
Brand redesign for local artisan soap company.
Annual Event Branding
Event logo creation to be used on an annual basis, alongside a unique color scheme for each year and development of an event information website.
Membership Plan Branding
Alongside a brand new membership program, the “DentalWorks Discount Dental Membership Plan” was rebranded as “DentalWorks Advantage” and was in need of a friendlier, more approachable logo.
Brand colors needed to remain the same as the main DentalWorks brand, but the branding style was able to be unique from the main brand. A suite of print and digital assets and collateral were created by me, along with a new website developed by the plan administrator.
Media Brand Design
Austin Local music production company in need of branding.
Media Production Branding
Raðljóst Production Co. is an audio and video production company based out of Austin, Texas. Raðljóst is the Icelandic word meaning "Enough Light To Find Your Way".
With the existing imagery associated with Iceland, we decided to stick with cool-toned colors consisting of mostly grey tones and dark navy with very minimal inclusion of a citron green. We also decided to subtly include a sketch of a lightbulb to harken back to the meaning of the word Raðljóst itself.
Annual Event Branding
The Maestros are a collection of multi-city events that has been hosted by Latino Leaders Magazine since 1999.
In 2017, the event was rebranded from "The Maestro Awards Ceremony" to the cleaner, simpler "The Maestros".
The new Maestros logo boasts a simple design with manual edits to the typography and a glossy bevel, along with the event's signature color scheme of black and gold. This logo is used across all promotional efforts, printed material, the event website, and all other event collateral.
Podcast Logo
Acclaimed photographer Kalyn Mastin and her business partner Erin Hendricks host a weekly lifestyle podcast. Their inspiration was based on the color pink, soft watercolors, and a light, yet casual feel.
List Campaign Branding
Each edition of the magazine featured definitive lists of Latinos at the top of their field. Each list featured a unique brand to be used for both curating the lists and promoting them. Email campaigns, print advertisements, social media advertisements, digital event invitations, and in the final editorial layout.