In addition to regular article-based organic social media posts, monthly celebrations often occurred, surrounding the Latino community or other frequently featured industries.
In the instance of Hispanic Heritage Month, each post would highlight a prominent member of the hispanic community from many industries.

Simple paid social assets merely promoting an offer and using branded imagery and brand colors.

In order to maintain regular audience engagement, the Latino Leaders’ facebook page posts multiple edition highlights weekly, in addition to links and event promotion. The edition highlights include a quote and a photo from a featured Latino from an included article. These posts would often link out to the corresponding article.

While each of DentalWorks’ 150 practices are encouraged to post photos of their patients and team members, they are also provided organic posts utilizing dental facts, quotes, occasional promotions, and holidays. All posts adhere to brand standards, in both photo style, colors, and font styles.

Village Health Partners contracted me for a suite of communications to promote the launch of multiple new features of their brand. This included flyers, social, and email campaigns for each. Emails were sent via constant contact and I was restricted to their templating system, so I needed to get creative with their content blocks and restricted customizations.

Utilizing facebook’s carousel feature, traditional paid social can benefit from the style to include more information to get around facebook’s text inclusion policy.
Most designs have taken advantage of the multi-panel format to include rollover images and messages.

Complete redesign of the Latino Leaders website. The previous site was created in 2003 and was well in need of a redesign with better organization of articles and editions and a more robust search function.

An assortment of images from social media and the digital magazine. Each article without a single subject required a cover image used to represent the article across the website and the internet. Many designs were inspired by the design of the print layout, but made original for the web.